ABOUT VINUNIVERSITY   

VinUniversity (VinUni) is the first private, not-for-profit Vietnamese university established based on international standards. The university integrates the models of excellent international universities with the unique cultural and economic characteristics of Vietnam, to make a breakthrough in Vietnamese higher education and to become a world-class university.   

The University has built strategic collaborations with Cornell University and the University of Pennsylvania — a choice that speaks to our commitment to excellence, innovation in research and teaching, and to making a difference in the world. VinUni comprises of College of Arts and Sciences; College of Business and Management; College of Engineering and Computer Science; and College of Health Sciences.    

VinUni’s founding benefactor – Vingroup is one of the biggest private conglomerates in Asia with the largest market capitalization value in Vietnam. As a multisector corporation, Vingroup focuses on three main areas: Industrials & Technology; Real Estate & Services; Infrastructure; Green Energy; and Social Enterprises. VinUni is proud to be a part of the Vingroup ecosystem, giving its students the opportunities to connect with pioneering companies (such as VinFast, Vinpearl, Vinmec, Vinschool, and Vinhomes) and a dynamic entrepreneurial ecosystem (such as VinVenture, VinMotion, or VinRobotics, VinSpace…).   

In September 2024, VinUni became the youngest and fastest university in the world to achieve QS 5 stars, earning 5 stars in 9 categories: global engagement, good governance, program strength, academic development, teaching, employability, facilities, arts, and social impact.  In October 2024, VinUni was appointed by UNESCO as the first and only UNESCO University Chair, focusing on Environmental Leadership, Cultural Heritage, and Biodiversity.   

On our journey to become one of the world’s top 100 universities, VinUni is building a dynamic ecosystem of innovation and discovery. Through strategic investments in world-class research centers, state-of-the-art facilities, and transformative technologies, the university empowers collaboration across disciplines, strengthens partnerships with industry and society, and nurtures a thriving global network, who spearheads advancements in AI/Machine Learning, Data Science, Environmental Intelligence, Innovations in Health Sciences, Policy Development and Sustainable Societies.  

ABOUT THE ROLE 

VinUniversity is seeking a highly motivated Marketing Expert (Content Strategy) to lead the development of impactful content initiatives that strengthen the University’s brand presence and audience engagement. 

This role is responsible for developing and executing strategic content and marketing initiatives across multiple platforms to enhance brand storytelling, support institutional priorities, and drive meaningful engagement with internal and external audiences. 

You will work closely with marketing teams, academic units, creative partners, and cross-functional stakeholders to create compelling content, manage integrated communication campaigns, and ensure brand consistency across all communication channels. 

KEY RESPONSIBILITIES   

• Design and maintain the university-wide content architecture and editorial framework. 

• Develop editorial standards, storytelling guidelines, and brand voice systems. 

• Define strategic audience narratives for students, faculty, partners, and external stakeholders. 

• Build institutional storytelling frameworks for leadership, faculty, student transformation, and flagship initiatives. 

• Establish faculty profile standards and long-form storytelling formats. 

• Lead strategic editorial planning and annual content direction. 

• Ensure narrative consistency across all communication channels. 

• Continuously evaluate content quality and audience perception to refine editorial strategy. 

KEY PERFORMANCE INDICATOR 

• Brand voice consistency across platforms.  

• Quality and adoption of editorial standards.  

• Audience engagement quality.  

• Performance of flagship narratives and long-form storytelling.  

• Improvement in institutional storytelling consistency and quality. 

POSITION REQUIREMENTS   

• Strong background as an editor, journalist, or content strategist. 

• Excellent English writing and editorial skills. 

• Strong structural thinking and editorial judgment. 

• Ability to design narrative systems rather than only producing content. 

•  Demonstrated ability to effectively leverage AI tools to enhance strategic thinking, research, storytelling, communication quality, productivity, and creative execution. 

We thank all applicants for their interest. 

For further inquiries, please contact the Recruitment Team via recruitment@vinuni.edu.vn

Please note that only those candidates selected for interviews will be contacted.