ABOUT VINUNIVERSITY

VinUniversity (VinUni: https://vinuni.edu.vn/) is the first private, not-for-profit Vietnamese university established based on international standards. The university integrates the models of excellent international universities with the unique cultural and economic characteristics of Vietnam, to make a breakthrough in Vietnamese higher education and to become a world-class university.

The University has built strategic collaborations with Cornell University and the University of Pennsylvania and Nanyang Technological University— a choice that speaks to our commitment to excellence, innovation in research and teaching, and to making a difference in the world.

VinUni comprises of College of Arts and Sciences; College of Business and Management; College of Engineering and Computer Science; and College of Health Sciences.

Every aspect of the University: its curricula, research, faculty, student body, facilities, and campus life, is being developed to meet the highest standards set by the world’s leading accrediting and ranking organizations, such as FIBAA, ABET, AACSB, AGCME-I, Quacquarelli Symonds (QS) and Times Higher Education (THE).

VinUni’s founding benefactor – Vingroup is one of the biggest private conglomerates in Asia with the largest market capitalization value in Vietnam. As a multisector corporation, Vingroup focuses on main areas: Industrials & Technology; Real Estate & Services; Social Enterprises. VinUni is proud to be a part of the Vingroup ecosystem, giving its students opportunities to connect with several high quality research institutes, pioneering companies (such as VinFast, Vinpearl, Vinmec, Vinschool, and Vinhomes) and an dynamic entrepreneurial ecosystem (such as VinVenture, VinMotion, and VinRobotics…).

In September 2024, VinUni became the youngest and fastest university in the world to achieve QS 5 stars, earning 5 stars in 9 categories: global engagement, good governance, program strength, academic development, teaching, employability, facilities, arts, and social impact.  In October 2024, VinUni was appointed by UNESCO as the first and only UNESCO University Chair, focusing on Environmental Leadership, Cultural Heritage, and Biodiversity.

OPPORTUNITY

Marketing Specialist is responsible for setting up, implementing and managing the PR and branding strategy, various online and offline Marketing activities and events.

This special career opportunity is dedicated for people who are passionate about and keen on making breakthrough changes in the education sector of Vietnam in order to nurture the next generations of leaders for the 21st century and beyond.

POSITION RESPONSIBILITIES 

Digital Platforms Management

• Manage and grow VinUni’s presence across key digital platforms (website, social media)
• Continuously improve the VinUni website, ensuring strong research visibility, faculty representation, and alignment with international standards (UX, structure, SEO).
• Monitor and optimize digital performance using data and insights to improve reach, engagement, and conversion.

Content Strategy & Development

• Develop and execute content strategy across all channels, aligned with VinUni’s academic positioning and branding priorities.
• Produce high-quality English content showcasing teaching excellence and research excellence
• Lead and contribute to flagship storytelling initiatives that elevate the academic reputation and differentiation.
• Ensure consistency in tone, voice, and messaging across all communication outputs.

Integrated Campaigns & Stakeholder Coordination

• Plan and execute integrated marketing and communication campaigns supporting key priorities
• Coordinate with internal stakeholders (colleges, research centers, faculty) to produce content and ensure alignment in messaging and quality.

KEY SELECTION CRITERIA

• Bachelor’s degree in Marketing, Communications, Journalism, or related fields
• Excellent English writing skills, able to write for international audiences
• Strong storytelling ability, especially for academic/research-related content
• Experience in digital platforms (website, LinkedIn, SEO, social media)
• Preferably experience in the education sector (higher education)
• Experience working with faculty, research content, or academic stakeholders is a strong advantage
• Practical understanding and application of AI tools to enhance marketing efficiency, content production, and audience engagement
• Strategic thinking beyond execution; ability to shape content and narrative
• Proactive, detail-oriented, and able to deliver under high standards and fast pace
• Passion for education and global impact

ENGLISH PROFICIENCY

English is the language of teaching and communication at VinUniversity. For this role, the minimum requirement is IELTS (Academic) with a score of at least IELTS 6.5.

COMPENSATION

The salary benefits are internationally competitive and commensurate with qualifications and experience.

We thank all applicants for their interest. Please note that only those candidates selected for interviews will be contacted.