ABOUT VINUNIVERSITY   

VinUniversity (VinUni) is the first private, not-for-profit Vietnamese university established based on international standards. The university integrates the models of excellent international universities with the unique cultural and economic characteristics of Vietnam, to make a breakthrough in Vietnamese higher education and to become a world-class university.   

The University has built strategic collaborations with Cornell University and the University of Pennsylvania — a choice that speaks to our commitment to excellence, innovation in research and teaching, and to making a difference in the world. VinUni comprises of College of Arts and Sciences; College of Business and Management; College of Engineering and Computer Science; and College of Health Sciences.    

VinUni’s founding benefactor - Vingroup is one of the biggest private conglomerates in Asia with the largest market capitalization value in Vietnam. As a multisector corporation, Vingroup focuses on three main areas: Industrials & Technology; Real Estate & Services; Infrastructure; Green Energy; and Social Enterprises. VinUni is proud to be a part of the Vingroup ecosystem, giving its students the opportunities to connect with pioneering companies (such as VinFast, Vinpearl, Vinmec, Vinschool, and Vinhomes) and a dynamic entrepreneurial ecosystem (such as VinVenture, VinMotion, or VinRobotics, VinSpace…).   

In September 2024, VinUni became the youngest and fastest university in the world to achieve QS 5 stars, earning 5 stars in 9 categories: global engagement, good governance, program strength, academic development, teaching, employability, facilities, arts, and social impact.  In October 2024, VinUni was appointed by UNESCO as the first and only UNESCO University Chair, focusing on Environmental Leadership, Cultural Heritage, and Biodiversity.   

On our journey to become one of the world’s top 100 universities, VinUni is building a dynamic ecosystem of innovation and discovery. Through strategic investments in world-class research centers, state-of-the-art facilities, and transformative technologies, the university empowers collaboration across disciplines, strengthens partnerships with industry and society, and nurtures a thriving global network, who spearheads advancements in AI/Machine Learning, Data Science, Environmental Intelligence, Innovations in Health Sciences, Policy Development and Sustainable Societies.  

ABOUT THE ROLE 

VinUniversity is seeking a highly motivated Marketing Specialist (Global Student Brand) to strengthen the University’s brand and elevate its reputation among prospective students and key audiences worldwide.

This role is responsible for developing and executing strategic communication and marketing initiatives that enhance the University’s student brand, support global student recruitment efforts, and position VinUniversity as an inspiring destination for high-achieving learners from around the world.

You will work closely with Admissions, academic leaders, student affairs teams, current students, alumni, and external partners to create compelling content, manage multi-channel communication campaigns, and strengthen the University’s visibility and reputation across international student markets.

KEY RESPONSIBILITIES   

• Execute international student brand campaigns across digital and partnership channels.
• Develop and manage student ambassador storytelling initiatives.
• Support international market activation campaigns and partnership visibility programs. 
• Coordinate student-facing content distribution aligned with institutional editorial strategy.
• Manage audience engagement initiatives targeting prospective students and parents. 
• Support digital audience growth and international outreach campaigns. 
• Monitor campaign performance and audience engagement insights.
• Execute initiatives based on strategic narrative frameworks defined by the Content Strategy & Editorial Lead. 

KEY PERFORMANCE INDICATOR 

• International audience growth and engagement. 
• Campaign reach and engagement quality. 
• Quality of traffic and audience interaction. 
• Student ambassador participation and campaign effectiveness. 

POSITION REQUIREMENTS   

• Strong understanding of digital marketing, social media platforms, content marketing, and brand communication strategies for global student audiences.
• Ability to collaborate effectively with admissions teams, academic leaders, students, alumni, and external partners to develop authentic and engaging brand stories.
• Excellent English writing, editing, and communication skills.
• Good understanding of global higher education trends, international student recruitment, and student decision-making journeys is preferred.
• Strong project coordination, stakeholder management, and campaign execution capabilities.
• Demonstrated ability to effectively leverage AI tools to enhance communication quality, productivity, audience engagement, content creation, and creative execution.

We thank all applicants for their interest. Please note that only those candidates selected for interviews will be contacted.